The need to broadcast on-demand videos on a more software-centric platform for broadcasters has never been greater.
With the rapid proliferation of VoD services, broadcasters have come under tremendous pressure to transform their services into a more agile, flexible, technology-friendly, and cost-effective one.
This is the reason why broadcasters have started adopting cloud playout solutions to launch their live TV channels across OTT platforms.
What is a Cloud Playout Solution?
Traditionally, playout is a term in broadcasting that refers to the transmission of radio or TV channels produced by a broadcaster into terrestrial networks that helps in delivering content to the viewers.
With the help of Muvi Playout, you can launch and run your very own LIVE TV Channel and distribute it digitally across your own branded platforms like websites, mobile apps (iOS and Android), and smart TV apps (Roku, Apple TV, Fire TV, and Android TV) instantly!
Benefits of Cloud Playout Solution
1. Instant deployability– The best thing about using a cloud playout solution is the almost instant go-to-market. You can spin up services in a matter of minutes. Broadcasters can easily create a new channel or adapt an already existing one with a minimized lead time, making it easier to implement changes and react to market conditions.
2. Infinite Scalability– Another advantage of a cloud-based playout solution is the ability to scale- you scale services according to market needs and changing business plans. For example, the cloud enables broadcasters to easily set up a new channel and test its viability before contracting on-premises services.
3. Opex Model– The fact that you can scale according to your capacity works as a purely OpEx model- that means you can easily test a new market and then take it down again just as quickly, without a huge financial penalty. Media companies can launch new services quickly and pay based on a flexible OpEx business model vs. making significant upfront investments in infrastructure.
