The recommendation engine has taken the limelight for the online businesses since the past decade. Be it e-commerce store or OTT (Over-the-Top) platform, recommendation engine has become indispensable for the business growth. The main task of a recommendation system is recommending the most relevant products or services based on the customer preferences. Cloud recommendation engine (CRE) deploys the cloud instance sizing recommendations on cloud platforms. For instance, Amazon AWS, Google Cloud Platform, Oracle, and others can provide recommendations on cloud platforms such as Amazon Web Services (AWS).
Cloud recommendations are used extensively in the diverse sectors starting from online stores to the IT sector. Most of the cloud recommendation engines are equipped with auto-discovery tools. Such recommendation engines gather the information related to customers’ purchase history, watch history, etc. and provide appropriate recommendations by adapting to the real-time user behavior. Cloud recommendation engines are getting widely popular and set to bring the much-needed change in online businesses. As the users are getting more inclined towards personalized shopping or streaming experiences, the leading online businesses such as Amazon, Amazon Prime, and others are opting for cloud recommendation engines increasingly. The Google Cloud recently rolled out ‘image search’ feature to make more precise recommendations for the retailers. This feature enables an user to search a product by inserting an image.
Cloud recommendation engines can work efficiently in the cases of-
- Cloud Migration- Cloud migration is the process of moving various digital assets such as resources, data, applications etc. to cloud infrastructure. SaaS businesses often require cloud migration for security, cost reduction, and other purposes.
- Data Centre Migration- It can be defined as the migration of an existing data centre from one operating environment to another without any data loss.
And others.
Other benefits of the cloud recommendation engines are better scalability, higher flexibility, data protection and security, and reduced operational, upgradation, or downgradation costs, to name a few.
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