There are nearly more than 300 VoD services in the U.S.A right now with media biggies like Disney, Apple and Viacom getting ready to launch their on-demand services. If you have your own video streaming platform, you should start devising new marketing strategies to set yourself apart and compete with the above-mentioned VoD behemoths.
Here are some tried and tested methods of generating a good subscriber base for your streaming business:
- Invest in analytics - As a streaming service owner, you should have an idea about what kind of audience actually consume your content. You should invest in a strong analytics and research group. You should first understand your audience- reaching out to the right audience matters or else you will not be able to grow your subscriber base.
- Offer original content - To stick out in the long run, you should constantly churn out original content. Research has proven that one of the most important reasons for driving an increase in subscriber base is original content.
- Offer cross device and platform service - Make it easier for your viewers to find your OTT channel and subscribe to by adding it to each and every platform and device they are using. If you launch your own streaming app, they can easily access and subscribe to your channel on their mobile phones and tablets apart from their computers and laptops.
- Offer exclusive content - Your subscribers will be hooked on to your platform if they’re lured with free, promotional or exclusive content. You can do so by bundling up rehearsal footage, deleted scenes, interviews etc so that your audience is always excited to watch such exclusive content.
- Offer discounts - It’s a good practice to offer attractive coupons and discounts on your streaming platform for the benefit of your subscribers. In this way, they will remain loyal to your streaming channel which will help in subscriber retention. You can either generate unique coupons for one-time use or multi-use generic coupons for the purpose.
Muvi also offers multi-currency, cross platform and device functionality, smart analytics and a host of other exciting features to help your streaming platform achieve maximum number of subscribers.
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Further reading: 7 Tips to Increase your OTT Subscribers
