Three Tips to Boost Sales With a Recommendation Engine
If you run an online business, then you must know the importance of boosting sales. What if a recommendation engine can help you increase sales? While the main task of a recommendation engine is recommending the preferred products to your users, you can utilize it in improving the sales of your online business.
Let us walk you through the top three tips of how to boost sales with a recommendation engine -
Offer Personalized Store to Every User
Be it OTT platform or news portal, your users always prefer to have personalized recommendations. A recommendation engine offers each of your users a personalized store containing the products, services, or content they prefer the most. This increases the sales for your online business significantly, as the users don’t need to browse through your store for hours to get what they need.
Survey found that more than 30% revenues for e-commerce stores come from product recommendation.
Provide Off-Site Recommendations
Off-site recommendations are provided by a recommendation system when a customer is done with some purchase or a user has searched for some products on an online store and finished the session with the store. A recommendation system analyzes the customer purchase history, search history, and related data to determine what kind of products they will like in future. As the name suggests, off-site recommendations pop up when the users are not on your online store. For instance, the e-commerce site Amazon often provides off-site recommendations to its customers.
Research shows that the conversion rate for the visitors who clicked on off-site product recommendations is more than 5 times higher than the other visitors.
Encourage Impulse Purchase
Impulse purchase or impulsive buying is a customer behavior, where a customer purchases products or services without planning in advance. There are different ways to utilize a recommendation engine to encourage impulse purchase of customers, such as-
- Suggesting the similar products based on their search and purchase history
- Recommending the products with more ratings and reviews
- Recommending more badged products such as ‘best seller’, ‘top picks’, and others
- Displaying the recommended discounted products on the homepage of your store
- Recommending products based on the current trends
Study reveals that recommendation increases the chance of impulse buying up to 75%.
The potential of a recommendation engine is unlimited if utilized properly. It can not only boost the sales but improve your overall business in multiple ways. Muvi recommendation engine - Alie is AI-powered, quickly integrable, and scalable. It is adaptable across all data-driven industries and provides real-time and customized recommendations to all your customers. You can take a 14-day free trial of Alie here.