You may be having great content in your OTT platform but are they at all reaching the people who are searching for it? You may be extremely satisfied with your video/audio library flooding with quality content but it should be accessed by the viewers in the first place. In this regard, SEO or search engine optimization will help your content to be discoverable all across the web.
Simply put, SEO is a system where quantity of traffic to your website is increased through organic search engine results. So, when you search for ‘comedy movies’ on your search engine, say, Google, it displays web pages that have content related to comedy movies. You start browsing through the content starting from the top-listed ones and gradually scroll down.
Let’s be frank! Sometimes, you do not even click on the websites which are listed at the bottom. The web pages that Google lists on the search engine results page is indexed according to the quantity of traffic generated on the site. So, if you want your streaming content to reach out to more people, you would need to learn some SEO tactics.
Optimize content through title and meta-tags
Metadata is extremely effective in content mapping, and more so in the OTT industry. Adding a catchy title and a crisp meta description to your video will help search engines like Google to understand what the video is about which would essentially determine whether Google wants to keep your content in its search engine results. With Muvi we take care of this automatically, as we endow you with complete control of what you want to write.
Integrate smart analytics
Optimize your SEO strategy by integrating a free tool like Google Analytics which can be used to track a pool of data regarding the activities of visitors to your website. It is very helpful in tracking keyword performance necessary to run a successful SEO campaign. Information about your site visitors, their sources, their average read time and a whole lot of useful information is analyzed by this smart tool identifying the maximum possible ROI drivers to your webpage. Trust Muvi as it provides an OTT platform wherein you can set up Google Webmaster and Google Analytics completely free, in a jiffy.
Create keyword-friendly content
If you think stuffing your content with a lot of keywords is going to generate enormous traffic to your website, you are wrong. Sprinkling keywords throughout your content will not generate quality traffic. For customers to discover your site, simply take care of the fact that while uploading videos, the video filename should match with the title of the movie, television series and the like.
Ensure you have an SSL certificate
Having an Secure Socket Layer (SSL) certificate adds a layer of authenticity and site security that not only helps in gaining trust from your paid customers and visitors but also allows Google to authenticate your website as safe to browser which in turn generates more traffic. With Muvi, your video/audio streaming platform would be created with an SSL certificate for free, automatically.
The OTT industry is booming and is expected to generate a staggering revenue of 129 billion US dollars by 2023. Although the market is enormous, there’s still a lot of competition and with the right SEO tools, you will surely be able to optimize a lot of traffic to your audio/video platform.
So, what are you waiting for? Checkout Muvi’s amazing range of free built-in SEO tools to make your online streaming platform more search engine friendly.
