How Can a Recommendation System Help in Increasing Website Traffic

When it comes to your B2B SaaS business’s digital presence, increasing website traffic can be pretty challenging. With the help of a recommendation system, you can smoothly drive more traffic to your website. Nowadays, the adoption of recommendation engines has become prominent across various digital stores starting from Netflix to Xbox. A recent study by Mckinsey states that nearly 30% of traffic is via click-throughs on Amazon.com. This gives a glimpse of the potential of a recommendation engine. It also indicates the tough competition as every other business is opting for a recommendation system to get additional benefits.

Here are the top three ways a recommendation system can help in increasing your website traffic-

• Personalizing Customer Experience

No matter who your target audience is, personalization plays a vital role in drawing their attention towards your digital products. A good recommendation engine gives the most relevant suggestions for every customer which increases the reach of your products considerably. This in turn increases the overall traffic to your website.

• Predictive Analysis

Adopting a suitable recommendation system can work wonders for your website traffic by its predictive analysis. Recommendation engines analyze the historical data of each customer in order to make the most precise recommendations for their future purchases. If a user is fond of a specific type of product, a recommendation engine will suggest similar kinds of products to that customer in future. This feature is no less than a blessing to enhance the reach of your products as well as website traffic.

• Email Marketing

Email marketing is a potential tool to grow your website traffic. The recommendation engine helps in filtering out irrelevant content and provides a more personalized email marketing solution. A good recommendation system adds predictive recommendation to emails in order to lift up click-to-open rate (CTOR). A personalized email always gets more attention than any random one. A recent survey shows that more than 50% of people unsubscribe from email lists because the content is not relevant to them. At the same time, subscribers who receive more personalized content have nearly 50% higher click rates. No wonder that the top B2B SaaS industry players are adopting recommendation engines to grow their website traffic further.

An AI-powered recommendation engine, Alie offers your users a customized browsing experience as per their preferences. With Alie’s easy integration and real-time recommending capabilities, you can engage your visitors better and increase conversions. Take a 14-day free trial of Alie to know more about its features.