According to MarketWatch, “The global video streaming market is estimated to be worth over $125 billion USD by 2025”. Not just media and broadcasting biggies but top-notch brands functioning in IT/Real Estate/Electronics and Fintech industries are using video streaming to engage more employees, improve communication and gain customers.
In fact, corporate live streaming is considered as one of the most powerful marketing tools today, helping brands grow faster. It is a great way to deliver your brand message to the world, rope in new customers, and increase revenue.
Here are some video streaming use-cases for better understanding:
- Business Conferences and Live Events
Video streaming is controlling and helping both, event organizers as well as employees, in choosing their method of communication and helping them attend these business conferences and live events. Virtual conferences are a great tool employed by large companies and have been gaining a lot of traction in recent years. Example- Salesforce streams their annual Dreamforce conference online and you can watch it on YouTube.
2. Panel Discussions and Q&A Sessions
Big companies often host panel discussions on different topics and ask employees for their opinions online through video streaming. Organizing panel discussions and Q&A sessions are a great tool to not only improve internal communication but also enables the target audience to raise relevant questions. It’s a great idea for B2B organizations looking for customer engagement.
3. Webcasts
Live webcasts are an important internal communications tool. Almost every company uses it for sharing product information and gaining leads. Internal webcasts can include internal webinars, department updates, product launches, annual meetings, special events, and much more.
4. Employee Training through Video
Virtual video training helps smoothen the process of weekly or monthly training and make the on-boarding process less jittery. Considered as one of the most powerful use cases in corporate video streaming, online training is not only great in teaching company culture to new hires but also aids learning amongst remote team members as well.
To learn more about how major companies use video streaming, read our blog How Corporates are Using Live & On-demand Video to Market their Brand.
Why Choose Muvi?
Muvi is a scalable, cloud-based online video platform that provides an end-to-end streaming solution for live or on-demand content to an external audience.
If you’re not streaming with Muvi yet, we’d love to get you set up with our 14-day free trial!
