If you want to launch your own OTT platform and reach the likes of Netflix, Hulu, Spotify or Deezer, it is imperative that you understand which features to integrate into your OTT service for unleashing its maximum potential.
As a content producer you must carefully evaluate the OTT platform while distributing your content. Before choosing an OTT service provider, you should understand whether it aligns with your business requirements and goals.
List of features to make your streaming business worthwhile:
1. Suitable monetization options -
Before launching an OTT platform, you should know what monetization policies you want to integrate. Do you want a subscription based audio/video streaming service? Or do you want to set up a purely ad-based AoD/VoD service? You should choose your service provider based on your requirements. In fact, it is best if you consider a platform that supports multiple monetization methods like Muvi.
Muvi supports SVoD, TVoD, AVoD as well as hybrid format to ensure you maximum flexibility.
2. Multi platform compatibility
Make sure that your OTT service provider provides you with multi platform compatibility for future growth of your streaming service. There is no point in opting for a provider that does not support streaming apps in mobile or TV. You would be losing out on a large chunk of audience who feel comfortable in streaming OTT apps from their mobile phones or tablets.
3. Analytics
If you want to track the success rate of your streaming platform, invest in smart analytics. You can track your users on a daily basis as well as generate detailed reports as to the performance of each of your content. With smart analytics integrated in your system you can read the pattern of customer behavior like which content is driving more traffic, what kind of browser or device they are using and so on.
Muvi Analytics & Reports helps unleash the performance of each of your videos by tracking user behavior on your platform.
4. User friendly interface
Select a platform which will be easy to use for your end-users. If your users are not able to navigate properly or find your content, they will opt out of your service. You definitely don’t want that to happen, right?
Therefore opt for a simple and well-structured platform which will allow your customers to perform tasks swiftly.
5. Customer support
So, your streaming platform is up and running. But after some time, your platform may experience some technical glitches. It’s quite normal. So, it is always wise to consider a service provider that will be able to resolve all your platform-related queries and problems 24*7.
Muvi offers a dedicated customer support service which operates around the clock. If you need help with any operational issues, contact our support team by dialing +1 (860) 896–5151.
