How to direct more audience towards online streaming business and retain them?
Addressing this issue has become a priority now. Why?
Simply because a larger section of the audience is comprised of millennials whose lives, today, are shaped by social media.
These millennials are abandoning traditional and linear television for their entertainment. Instead, they prefer VOD (Video-On-Demand) and OTT (Over-the-Top) platforms for their entertainment.
These OTT platforms are nowadays using social media aggressively to market their products and drive viewer engagement. If you are new into the streaming business,
here are some social media integration approaches for you to follow:
Choose Seamless Integration
Choose an OTT platform that provides hassle-free integration of social media sites. Audience always prefers the easier way to view content. Integrating all major social media platforms provides scope for more engagement with viewers.
If you are liked and preferred by the viewers, you win!
Have multichannel-live streaming
Viewers enjoy a shared viewing feeling of any event, happening anywhere.
Select an OTT platform that integrates a multichannel-live approach. This makes your content more visible and shareable. So, don’t just limit yourself to posting video content.
Be innovative and go live social streaming on Facebook, Instagram, and other social media platforms.
Enable “Single Sign-on”(SSO)
When you have potential consumers on every social media site, why not direct them to your online video streaming platform directly?
Post a snippet or trailer of trending video content on social media sites.
Add a Call-to-Action (CTA) button to redirect the audience to your streaming platform.
Allow them to use the credentials of their Facebook, Instagram, Google or any other social media accounts. This provides simpler and faster access to your audio/video streaming content. Young audience loves this ease when it comes to entertainment.
Social media engagement has a prominent impact on the way people consume content. Viewers, especially the youth, expect the same kind of interaction and feel of a community that they experience in other social media activities. Being a streaming entertainment provider, you cannot simply ignore this. Rather use social media to your advantage.
Muvi offers seamless integration, SSO, easy sharing, and many other social media characteristics to drive maximum viewer engagement. Take a 14-day Free Trial with Muvi, now!
