We have entered the streaming era where OTT platforms like Netflix, Hulu, iTunes, Pandora, Spotify, Twitch and the like have taken over the world by storm.
These audio/video platforms use several monetization techniques like SVoD, TVoD and AVoD to earn revenue. While SVoD is the current favorite among popular VoD services, TVoD or PPV monetization model is gaining momentum, of late.
In this blog, we are going to take a look at the advantages of owning a TVoD streaming platform.
What is TVoD?
TVoD refers to transactional video-on-demand where end-users instead of paying for a monthly subscription fee for accessing all videos, pays for each content he or she decides to watch. There is no joining fee in this model, you just have to pay for what you watch. That’s why it is also known as Pay-Per-View (PPV) model.
In PPV or TVoD model, you, as a content owner can exert more control over what content your customers consume and how much content they consume. You can either charge one-time-fee from your customers for accessing videos or limit video access by number of hours or number of views.
You can also choose to charge your customers for watching a single-part video (movie), or multi-part video (TV series having multiple episodes) as well as its consecutive seasons or individual episodes.
Advantages of a TVoD-based streaming business
If you are a TVoD streaming service owner, take a look at the below list of advantages of the pay-per-view monetization model that Muvi has compiled:
Selling both single and multi-part videos
In a TVoD model, you have the option to sell both single part and multipart videos to your end-users. You can leverage your pricing strategy by defining different price points for different content. You can also monetize your live streaming videos under this model.
Setting up time restrictions
With a TVoD model, you can control the duration of time your viewers consume your content. For example, if you have some exclusive content in your video library, you can setup a time restriction for “x” hours per day or even months, as per your preferences and start earning within the timeframe validity.
Selling PPV bundles
This is one of the best advantages of a TVoD streaming platform- you can sell PPV bundles to offer bundled or a collection of videos to your end-users. Your users can simply pay for the collection of videos they want to watch. In this way, you can monetize your streaming service by providing multiple bundled video content to your viewers, say, for example- the Avengers series.
Monetizing fresh releases
PPV or TVoD offers the best revenue opportunities for monetizing fresh video releases. Generally, the audience has a greater affinity towards a newly released movie or TV series and they are willing to pay more to watch the content before others. Thus, as a streaming business owner, you can charge an extra amount for newly released content leading to immediate payment from users.
Muvi offers multiple monetization models including TVoD or PPV model and includes features such as setting up time and view restrictions, selling PPV bundles, advance purchase, restricting consuming content across multiple devices and so on.
So, start your 14-day free trial with Muvi, now!
